Digipack
It was essential for us to complete the digipack first so that we had an album available to advertise on the poster. As a group, we had the possibility of using either a four or six sided format. The albums we looked at during our research process featured a variety of different images in order to expose the bands personality and demonstrate the strong bond between the members. We therefore thought it would be most suitable to use a six sided format for the digipack as it would give us the opportunity to include a number of pictures of the band, giving those purchasing the album a chance to learn more about the band and create an awareness of their relationship with one another. Additionally, we had a variety of different images of the band members which we thought would look effective on the digi-pack. Due to taking the various images beforehand, drafting the digi-pack was a fairly quick process. We had a lot of material to work with which enabled us to outline numerous ideas for the digi-pack. Analysing each image on the digi-pack helped us to make sure we were fitting in with the usual codes and conventions for digi-packs from the indie-rock genre. For example, we have highlighted the use of a black background in order to help the band members and font stand out. Additionally, dark colours are a usual feature of indie-rock digi-packs. Below are the three main ideas we developed for our digi-pack.
First Draft
During the design process we had a variety of different ideas for the digi-pack as a whole. One of our strongest ideas was using numerous images of the band members to create a sense of personality to the band. We also thought this would help the audience to identify and relate to band members and consequently become more interested and engaged with the band and their music. Therefore, in our first draft we used images of the four band members on five out of the six sides. We thought this was really effective as it helped to create a band identity. The only problem we found with this what that the sides tended to look very similiar and we didn't want the digipack to appear as boring to our audience. Having said this, the image on the bottom left helped to break up the other four images whilst still including images of all the band members. We decided to create a collage using images of the four band members. We believe this side of the album works really well as we have created something new, fresh and exciting- which also relates to the genre of the digipack as a whole. Also, through using close ups of the band members it makes this specific side different from the others and looks at the band from a slightly different perspective. We strongly believe that this side has helped us to introduce the band members and their personalities. Overall, this digipack features a range of shots: close-ups, mid-shots and long-shots. By using a variety of shots, we have developed a quircky, different digi-pack. This is significant as it shows that we have taken both genre and our audience into consideration. Finally, we have used images of the instruments for the side where the cd will be situated. Again, this breaks up the many images of the band and emphasises the genre of the band. We didn't include an image of the band on this particular side of the digi-pack as it would have been covered up by the cd.
Second Draft
The second draft is considerably similiar to the first draft. We were really pleased with the images generated from the photoshoot with the band. Therefore, it was really just a case of finding the correct placement for each of the images within the digipack. The layout of the images is slightly different in this draft, however, the majority of images used were also used in our first draft. The one main difference is the front cover. We decided to use the collage for the front cover in order to create something new and exciting. Despite wanting to use the collage in the digipack, we felt that it wasn't suitable to use for the front cover. Most indie rock band front covers include the group as a whole- demonstrating a sense of unity. However, we felt that the front cover for this particular draft emphasised each member of the group as individuals rather than a whole group. We felt that the band should be introduced to the audience together to reinforce their strong relationship. Also, we have to take into account the front cover will be the first image that the audiences see of the digi-pick. We would rather have a front cover that the audience is able to understand and can recognise the group easily. As a whole, we felt that this draft would not be suitable for consideration for our final mock-up. Neverthless, we still approve of the theme used. For example, using a black background, using white and grey fonts etc.
Final Draft
We decided to experiment with a four sided digipack for our final draft. A positive of using four sides is being able to focus on four main images. However, we felt that it didn't allow us to represent the bands relationship or personality as effectively as we could using a six sided digipack. By using more images, we are able to reinforce the postive, quircky energy generated from the band members. This specific draft did include various images of the band, alongside the collage of the different members. We felt that the front cover was effective as it emphasised their relationship with one another whilst creating a relationship with the audience due to a direct shot.
First Mock Up
Using all three drafts, we combined our ideas to design our first mock-up of the digi-pack. We didn't feel that one specific draft of the digi-pack was most successful. Rather, we thought it would be most suitable to combine elements from each draft. We felt that by combining all of the ideas, we were able to design a digi-pack suitable for both the genre of the band and the audience. Our mock up includes a range of different images of the band as a whole, and also each member individually. By doing this, we believe that our digi-pack thoroughly represents the band and helps the audience to indentify with both them and their music. Through using a variety of shots we have created a very quircky, interesting digi-pack which relates to the indie-rock genre.
Front cover of the Digi-Pack
Inside view of the two sides
Overall inside view
Back Cover
We are fairly pleased with our first mock up. The images of the band members have come out really well and we believe that Digi-Pack reflects the band being an indie-band and also represents their strong relationship with each other.
However, we also believe that there are a few features that could be improved to make our Digi-pack even more successful. It is essential for us to include : the title of the album, Island Records logo , the bar code , the black strip between the back cover and inside right cover where the fold is and lyrics around the individual images on band members. We also need to alter the font to represent the genre more and make the song list look more professional. By making these changes, we believe that it will ensure our digipack is completed to look as professional as possible and include all of the conventions normally found on an indie-rock album digi- pack.
Poster
First Draft of Poster
- For this particular draft, we have decided to use all four images of each band member. We felt this would be effective in demonstrating them as individuals. Additionally, fitting them all together almost gives the effect of unity and joining together to become one band.
- We have continued the black background theme from our digipack as we thought it worked well with the different images and worked really well as a whole.
- Additionally, we have also used grey/white font again as this worked really well on our digipack and really stands out against the images and the background.
- We wanted to ensure that the text used on the advertisement wasn't boring and simple. The whole point of the poster is to excite our audience and persuade them into purchasing the album. Therefore we have used a variety of different types of font- for example bold, italic etc. We have also highlighted the important text such as the name of the band and the album title in a much larger font. By highlighting these titles, it means that the audience are more likely to familiarise themselves with both the band and album name.
- The pictures also enable the audience to become familiar with the band, and are then able to recognise the album when looking online/in shops.
Second Draft of Poster
We thought that this poster was the most effective out of the two. However, a few changes needed to be made in order to finalise the product. One of the changes was ensuring that the audience were aware of the availability of the album on iTunes. From our research the way in which bands promote their album is through iTunes. Additionally, our audience is more likely to purchase albums online due it's convenience and time saving. Therefore, we believe by illustrating the album being available on iTunes, it already increases the albums success as a whole.
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